Branded apps usage habits in the prior twelve months in the United Kingdom (UK) 2014

This statistic displays the usage habits of branded apps by consumers in the prior twelve months in the United Kingdom (UK) as of November 2014. During the survey period, it was found that 589 respondents reported that they spent the same amount of time in the prior 12 months using the branded apps on their smartphones or tablets as they did during the 12 months before that.