Types of holidays taken in the United Kingdom (UK) 2018

City breaks were the most popular type of vacation taken by holidaymakers in the United Kingdom (UK), with nearly half of survey respondents choosing to go on a city break holiday in 2018. Beach holidays ranked second at 40 percent.

Most popular destinations for Brits

It’s clear from the results that Brits tend to go for city breaks and beach holidays over other types of travel. Countryside breaks are also an unsurprising addition considering Britain’s landscape, and all-inclusive holidays generally take place at beach destinations. For both shorter and longer holidays, Brits tend to travel within Western Europe. The Americas are the next destination choice for vacations lasting 4 nights or more, then Asia, all ranking before Central and Eastern Europe. Overall Spain continues to be a favorite, ranking as the most visited vacation destination for UK residents.

UK holiday travel market

Holiday and leisure travel are the largest segments of the UK travel market. UK travelers spend over 30 billion British pounds a year on vacation trips abroad, in addition to domestic day and overnight trips within their home country.

Leading types of holiday in the United Kingdom (UK) in 2018*

Share of respondents
City break48%
Beach holiday40%
Countryside break21%
Sightseeing trip15%
All inclusive holiday15%
Lakes & mountains9%
Cruise8%
Renting a private home (or home swap, home stay, couch surfing)7%
Coach holiday5%
Train holiday5%
Adventure or activity holiday4%
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Source

Release date

October 2018

Region

United Kingdom

Survey time period

August 2018

Number of respondents

2,001 respondents

Method of interview

Online survey

Supplementary notes

* Holidays taken in the last 12 months.

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Statistics on "Holiday travel in the United Kingdom (UK)"

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