Grocery sales/promotions tracking 2003-2017 survey

This statistic shows the share of British consumers who look out for sales or promotions on grocery items, according to biennial surveys conducted from 2003 to 2017. Over the survey period, the share of consumers tracking sales and promotional offers has slowly declined. Of respondents in 2017, 38 percent claimed to watch for promotions compared to 60 percent in 2003.

Share of consumers who watch for sales or promotions on grocery items in Great Britain from 2003 to 2017

Characteristic	Share of respondents
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Release date

July 2017

More information

Region

United Kingdom (Great Britain)

Survey time period

2003 to 2017

Number of respondents

1,078 respondents

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

The question was phrased by the source as follows: "I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement - I watch for announcements for sales or promotions on grocery." The figures show the combined share of respondents who said they agree slightly and those who agree strongly.

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