Digital Market Outlook: physical media e-commerce users UK 2015, by income

Number of physical media e-commerce users in the United Kingdom (UK) in 2015, by income

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Release date

September 2015

Region

United Kingdom

Survey time period

2015

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The e-commerce market segment physical media covers the sale of physical media, for example books, DVDs, CDs, Blu-ray discs and computer/console games via a digital channel. However, digital media that are purchased as a download or via a subscription to a streaming service are not included. One of the most important providers in the market segment physical media is the US Internet-based retailer amazon.com.

Further information on methodology can be found here.

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