Digital Market Outlook: UK toys & babyware e-commerce users by gender 2017

The graph presents the distribution of toys and babyware e-commerce users in the United Kingdom in 2017, broken down by gender. As of 2017, the share of female users amounted t approximately 52 percent. An overview of all Digital Markets can be found here.
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Distribution of toys and babyware e-commerce users in the United Kingdom (UK) in 2017, by gender

Characteristic	Share of users
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Release date

January 2018

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Region

United Kingdom

Survey time period

January 2018

Supplementary notes

The e-commerce market segment toys and babyware includes the sale of toys, and products for infants (e.g. clothing, baby changing products, care products, baby food, bottles, nursing products, playpens, strollers, and car seats). Examples of online shops in this eCommerce segment are mothercare.com and childrensplace.com.

Further information on methodology can be found here.

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