UK: important features of apps for preschoolers by gender 2015

This statistic displays the leading features of apps for preschoolers ranked by importance to parents and caregivers in the United Kingdom (UK) in 2015, by gender. During the survey period, 77.9 percent of responding parents or caregivers of female children cited educational features as one of the three most important features.

Leading features of apps for preschoolers ranked by importance according to parents and caregivers in the United Kingdom (UK) in 2015, by gender*

Characteristic	Female	Male
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Release date

June 2015

More information

Region

United Kingdom

Survey time period

from January 2015 to June 2015

Number of respondents

2,000 respondents

Special properties

UK parents/caregivers of 0-5 year-olds.

Method of interview

Online survey

Supplementary notes

* Original survey question was phrased as follows: "C-Q9. Rank order in importance the following features of apps that you look for when choosing for your child".
The source adds the following information: "Notes: Percentages of participants (within each demographic group) who ranked each feature in the top 3 of those looked for when choosing apps for their child."

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