Since 2010, Telstra has consistently achieved the largest market share of mobile phone service providers in Australia, recognizing a total share of between 37 percent (in 2010) and 45 percent (for the three years between 2014 and 2016). Recently, the company has seen a slight downward trend, recognizing a share of 42 percent in 2018.
The Telstra Cooperation
Telstra Cooperation Limited is Australia’s largest telecommunications provider. The company provides a variety of internet and mobile phone services, and their continued large market share can be attributed to good customer satisfaction ratings. In 2019, they achieved a score of 72 percent for their internet service as well as 73.9 percent for mobile phone services in 2018.
Smartphone ownership in Australia
A large proportion of the Australian population own smartphones. As of 2018, smartphone ownership was at 90 percent for those aged 12 years and over. Penetration rates were even higher when considering individual age groups; 95 percent of those aged 12 to 24 and 96 percent of adults aged 25-54 had a smartphone. Only those aged 55 and older had a lower smartphone penetration rate of 77 percent.
The Telstra Cooperation
Telstra Cooperation Limited is Australia’s largest telecommunications provider. The company provides a variety of internet and mobile phone services, and their continued large market share can be attributed to good customer satisfaction ratings. In 2019, they achieved a score of 72 percent for their internet service as well as 73.9 percent for mobile phone services in 2018.
Smartphone ownership in Australia
A large proportion of the Australian population own smartphones. As of 2018, smartphone ownership was at 90 percent for those aged 12 years and over. Penetration rates were even higher when considering individual age groups; 95 percent of those aged 12 to 24 and 96 percent of adults aged 25-54 had a smartphone. Only those aged 55 and older had a lower smartphone penetration rate of 77 percent.
