In 2022, the research method with the highest share of market research spend worldwide was quantitative research, with roughly 64 percent of the total share. Second in the list was reporting, with 20.1 percent of the share.
Distribution of market research spend worldwide in 2022, by research method
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ESOMAR. (September 8, 2023). Distribution of market research spend worldwide in 2022, by research method [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/491127/global-revenue-distribution-market-research-survey-method/
ESOMAR. "Distribution of market research spend worldwide in 2022, by research method." Chart. September 8, 2023. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/491127/global-revenue-distribution-market-research-survey-method/
ESOMAR. (2023). Distribution of market research spend worldwide in 2022, by research method. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/491127/global-revenue-distribution-market-research-survey-method/
ESOMAR. "Distribution of Market Research Spend Worldwide in 2022, by Research Method." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/491127/global-revenue-distribution-market-research-survey-method/
ESOMAR, Distribution of market research spend worldwide in 2022, by research method Statista, https://www.statista.com/statistics/491127/global-revenue-distribution-market-research-survey-method/ (last visited April 20, 2024)
Distribution of market research spend worldwide in 2022, by research method [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/491127/global-revenue-distribution-market-research-survey-method/