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Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category
(in thousand U.S. dollars)
Direct response (DR) radio spending in the U.S. 2017, by category
The statistic shows the direct response (DR) radio advertising spending in the United States in the fourth quarter of 2017, by category. Direct response radio ad spend on the food and beverage category amounted to slightly over 139 thousand U.S. dollars during the quarter.
Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category
(in thousand U.S. dollars)
Spending in thousand U.S. dollars
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Sources

Release date

June 2018

Region

United States

Survey time period

Q4 2017

Supplementary notes

The source define long-form direct response TV ads as minimum 120 seconds long.
Figures have been rounded.

Direct response (DR) radio spending in the U.S. 2017, by category
The statistic shows the direct response (DR) radio advertising spending in the United States in the fourth quarter of 2017, by category. Direct response radio ad spend on the food and beverage category amounted to slightly over 139 thousand U.S. dollars during the quarter.
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