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Reaction to commercials in primetime TV in the U.S. 2015
Reaction to commercials in primetime TV in the U.S. 2015
Actions taken when commercials were shown on linear TV during primetime in the United States as of May 2015
by Statista Research Department,
last edited
Sep 17, 2015
This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on action taken by TV viewers when commercial were shown on linear TV during primetime in the United States as of May 2015. During a GfK survey, 26 percent of respondents stated they stayed in the room but did something else while commercials were on. The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Actions taken when commercials were shown on linear TV during primetime in the United States as of May 2015
Loading statistic...
| Share of respondents | |
|---|---|
| Stay in the room, do something else | 26% |
| Change channel and return after commercials | 21% |
| Watch the commercials | 18% |
| Change channel and return before commercials over | 16% |
| Leave room | 11% |
| Change channel and stay at new channel | 6% |
| Share of respondents | |
|---|---|
| Stay in the room, do something else | 26% |
| Change channel and return after commercials | 21% |
| Watch the commercials | 18% |
| Change channel and return before commercials over | 16% |
| Leave room | 11% |
| Change channel and stay at new channel | 6% |
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by Statista Research Department,
last edited
Sep 17, 2015
This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on action taken by TV viewers when commercial were shown on linear TV during primetime in the United States as of May 2015. During a GfK survey, 26 percent of respondents stated they stayed in the room but did something else while commercials were on. The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
- Show sources information
- Show publisher information
- Release date
- September 2015
- Region
- United States
- Survey time period
- April 23 to May 5, 2015
- Number of respondents
- 1,010 respondents
- Age group
- 13-64 years
- Method of interview
- Online panel
- Supplementary notes
-
This question was phrased by the source as follows: "Now, thinking of your usual behavior, which of the following statements best describes your reaction when commercials are shown during a primetime program on “live” TV – when you watch at the time of broadcast?"
Source
- Show sources information
- Show publisher information
- Release date
- September 2015
More information
- Region
- United States
- Survey time period
- April 23 to May 5, 2015
- Number of respondents
- 1,010 respondents
- Age group
- 13-64 years
- Method of interview
- Online panel
- Supplementary notes
-
This question was phrased by the source as follows: "Now, thinking of your usual behavior, which of the following statements best describes your reaction when commercials are shown during a primetime program on “live” TV – when you watch at the time of broadcast?"
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- Super Bowl ads effectiveness 2016, by age
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- Number of alcohol TV ads seen in the Netherlands 2007-2016, by age
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- Distribution of TV ads aired in the U.S. 2014-2017, by length
Statistics on "Advertising consumption and perception - Overview"
- U.S. consumer opinion about advertising 2017
- Digital video ad views in the U.S. 2016-2019, by content length
- Consumer attitudes towards selected advertising types in the U.S. 2017
- Desktop display ad viewability rates worldwide in Q2 2017, by country
- Food and beverage ad consumption among adults in U.S. 2016
- Children's food and beverage advertising consumption in U.S. 2016
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- Advertising effectiveness in the U.S. 2016, by medium
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Statistics on "Advertising consumption and perception - Positive attitude"
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- U.S. consumers who find radio advertising helpful 2017
- U.S. consumers who find print newspaper advertising helpful 2017
- U.S. consumers who find print magazine and periodical advertising helpful 2017
- U.S. consumers who find search engine advertising helpful 2017
- Locations where U.S. consumers find local ads helpful in 2017
Statistics on "Advertising consumption and perception - Negative attitude"
- U.S. consumers willing to pay more for services without ads in 2017
- U.S. consumers who find TV advertising annoying 2017
- U.S. consumers who find radio advertising annoying 2017
- U.S. consumers who find print newspaper advertising annoying 2017
- U.S. consumers who find print magazine and periodical advertising annoying 2017
- U.S. consumers who find search engine advertising annoying 2017
Statistics on "Advertising consumption and perception - Purchase & research influence"
- Frequency of purchasing items suggested by online stores in the U.S. 2017
- Leading types of ads seen as well targeted by U.S. consumers in 2017
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Statistics on "Advertising consumption and perception - LGBTQ advertising perception"
- Best-perceived brands according to LGBT consumers in the U.S. 2017
- Leading types of ads enjoyed by LGBT communities in the U.S. 2017
- LGBT theme presence in advertising in the U.S. 2017
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- Attitudes towards LGBTQ and generic ads in the U.S. 2017
- LGBTQ and generic ads exposure influence metrics in the U.S. 2017
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Statistics on "Advertising consumption and perception - Ad consumption by ethnicity"
- U.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
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- Targeted ads visibility in the U.S. 2017, by ethnicity
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- Most important elements of ads among 3rd Gen Hispanics in the U.S. 2016
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Further related statistics
- Reaction to commercials in primetime TV in the U.S. 2015, by age
- Reaction to commercials in primetime TV in the U.S. 2004-2015
- Reaction to commercials during DVR recordings in the U.S. 2015
- Attention paid to ads in Canada in 2012, by medium
- TV program product placement advertising - effectiveness in Q1 2013, by region
- U.S. consumers who purchased products after seeing a TV ad in 2017
- Advertising receptivity worldwide 2014, by country
- U.S. consumers who purchased products after seeing a TV ad in 2017, by gender
- U.S. consumers who purchased products after seeing a TV ad in 2017, by income
- TV advertising - effectiveness in Q1 2013, by region
- Super Bowl ads effectiveness 2016, by age
- Influence of offers in weekly supermarket brochures in the Netherlands 2018
- TV's contribution to short to medium-term media response in the UK 2015
- Number of alcohol TV ads seen in the Netherlands 2007-2016, by age
- Gross TV advertising pressure by sector in France 2016
- Distribution of TV ads aired in the U.S. 2014-2017, by length
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