TV advertising consumption level change over time according to consumers in Canada as of January 2016
Canada TV ads consumption change 2016
The statistic provides information on the TV advertising consumption level change over time according to consumers in Canada as of January 2016. The survey findings show, that in the last measured period 28 percent of Canadian respondents believed they watched less TV advertising than in the past owing to the development of alternative TV viewing sources.
TV advertising consumption level change over time according to consumers in Canada as of January 2016
20142016
More20%23%
The same47%49%
Less33%28%
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Source

Release date

June 2016

Region

Canada

Survey time period

November 2015 to January 2016

Number of respondents

2014 = 4,602; 2016 = 3,886

Age group

18 years and older

Supplementary notes

Original question: "With the increase in alternate TV viewing sources beyond traditional network broadcasts, do you feel that you are watching TV advertising more, the same, or less than in the past?"
Figures for 2014 come from the previous report.

Canada TV ads consumption change 2016
The statistic provides information on the TV advertising consumption level change over time according to consumers in Canada as of January 2016. The survey findings show, that in the last measured period 28 percent of Canadian respondents believed they watched less TV advertising than in the past owing to the development of alternative TV viewing sources.
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Statistics on "Advertising in Canada"
  • Canada in the global context
  • Overview of the Canadian market
  • Traditional media
  • Digital media
  • Advertising consumption
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