Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018
Gen X video streaming service usage in the U.S. 2017-2018
In 2018, 77 percent of Generation X households in the United States used a streaming video service, up from 64 percent in the previous year. Generation X households were less likely than Millennials or Gen Zers to have a video streaming subscription, but were more likely than their younger counterparts to use pay TV. The way in which media consumption changes according to age is frequently discussed not only by industry experts as a point of interest, but also studied by marketers seeking to target certain demographic groups via their marketing campaigns.
Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018
Share of respondents
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

July 2019

Region

United States

Survey time period

2017 and 2018

Number of respondents

2,003*

Age group

36-49 years

Method of interview

Online panel

Supplementary notes

*Sample size refers to total. The source did not provide a breakdown for each age group.

Gen X video streaming service usage in the U.S. 2017-2018
In 2018, 77 percent of Generation X households in the United States used a streaming video service, up from 64 percent in the previous year. Generation X households were less likely than Millennials or Gen Zers to have a video streaming subscription, but were more likely than their younger counterparts to use pay TV. The way in which media consumption changes according to age is frequently discussed not only by industry experts as a point of interest, but also studied by marketers seeking to target certain demographic groups via their marketing campaigns.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Subscription video on demand market in the U.S."
  • Global overview
  • U.S. overview
  • Consumption
  • Netflix
  • Amazon Prime Video
  • Hulu
  • Other providers
  • Content
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.