Primetime TV channel switching behavior in the U.S. 2004-2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on the trend in the behavior of television viewers when it comes to switching channels while watching primetime TV in the United States from 2004 to 2015. During the latest GfK survey, 46 percent of respondents stated that they would typically watch an entire evening primetime TV program without switching channels. The source reveals that this is partially the result of increased video-on-demand and streaming-video usage.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.