Top Boomers primetime TV programming genres in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the leading genres of primetime TV programming viewed regularly by Baby Boomer viewers in the United States as of May 2015. During a GfK survey, 45 percent of respondents between the ages of 50 and 64 stated they regularly watched sitcoms or comedy shows on TV during primetime. Along with comedy, drama and movies, sports is also a popular TV genre for Baby Boomers in the United States. Super Bowl is, by far, the most popular sports event in the country, attracting million of viewers each year.

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Leading genres of primetime TV programming viewed regularly by Baby Boomer viewers in the United States as of May 2015

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Release date

September 2015

More information

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

431; total survey n = 1,010

Age group

50-64 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Which types of TV programs do you watch regularly during primetime, between 8 PM and 11 PM (7 PM and 10 PM CT/MT)?"

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