This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic describes the reactions to commercials during streaming of TV programs according to viewers in the United States as of May 2015, sorted by age group. During the GfK survey, 20 percent of Millennial respondents stated that they watched the ad or commercial message.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.