Share of interesting marketing emails according to consumers in the UK 2011-2018

This statistic displays the share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2018. During the survey it was found that 86 percent of respondents reported that less than half of marketing emails were interesting to them in 2018.

Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2018

More than halfLess than half
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Source

Release date

January 2019

Region

United Kingdom

Survey time period

2011 to 2018

Number of respondents

2,022 respondents

Special properties

UK consumers.

Supplementary notes

Date of most recent survey: November 2018

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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