During a 2019 survey carried out among UK consumers, it was found that 85 percent of respondents reported that less than half of marketing emails they received were interesting to them; 13 percent said that more than a half was interesting.
Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) from 2011 to 2019
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Other statistics that may interest you E-mail marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Basic Statistic Countries with highest number of emails sent 2023
- Premium Statistic Number of marketing associate professionals in the UK 2021-2023
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Actions UK businesses take to target overseas customers 2022
Financials
5
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
8
- Premium Statistic Email marketing metrics used in the UK 2021
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic Email marketing CTR growth in the UK 2023, by type
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing delivery rates in the UK 2015-2021
Marketer insights
8
- Premium Statistic Profitable sales channels in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic ID solutions marketers wanted to test worldwide 2022
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
Consumer insights
8
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
- Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Elements that made a branded email trustworthy in the UK 2023
- Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2022, by media type
Further related statistics
17
- Number of brands signed up to receive email from in the UK 2012-2014
- U.S. e-mail marketing usage 2017, by industry
- Reasons for subscribing to e-mails from brands/companies in the UK 2019
- Average email open rate by sector in France 2017
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Canada marketing e-mail mean unique open rates 2013-2018
- Canada e-mail marketing CTR 2017-2018
- Marketing e-mail opens share in Canada 2017-2018, by device
- Entity responsible for email marketing in companies worldwide 2019
- E-mail message types used to achieve email campaign goals in the UK 2021
- E-mail marketing spending in the U.S. 2014-2019
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- Preference in robot-assisted or traditional surgery among U.S. adults 2018
- Respondent opinion on readiness to digital change MENA 2020, by sector
- Click-through-rate for advertising e-mails on mobile devices in France in 2014-2015
Further Content: You might find this interesting as well
Statistics
- Number of brands signed up to receive email from in the UK 2012-2014
- U.S. e-mail marketing usage 2017, by industry
- Reasons for subscribing to e-mails from brands/companies in the UK 2019
- Average email open rate by sector in France 2017
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Canada marketing e-mail mean unique open rates 2013-2018
- Canada e-mail marketing CTR 2017-2018
- Marketing e-mail opens share in Canada 2017-2018, by device
- Entity responsible for email marketing in companies worldwide 2019
- E-mail message types used to achieve email campaign goals in the UK 2021
- E-mail marketing spending in the U.S. 2014-2019
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- Preference in robot-assisted or traditional surgery among U.S. adults 2018
- Respondent opinion on readiness to digital change MENA 2020, by sector
- Click-through-rate for advertising e-mails on mobile devices in France in 2014-2015
UK DMA. (February 13, 2020). Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) from 2011 to 2019 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/500857/proportion-of-interesting-or-relevant-marketing-emails-in-the-uk/
UK DMA. "Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) from 2011 to 2019." Chart. February 13, 2020. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/500857/proportion-of-interesting-or-relevant-marketing-emails-in-the-uk/
UK DMA. (2020). Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) from 2011 to 2019. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/500857/proportion-of-interesting-or-relevant-marketing-emails-in-the-uk/
UK DMA. "Share of Interesting or Relevant Marketing Emails According to Consumers in The United Kingdom (Uk) from 2011 to 2019." Statista, Statista Inc., 13 Feb 2020, https://www.statista.com/statistics/500857/proportion-of-interesting-or-relevant-marketing-emails-in-the-uk/
UK DMA, Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) from 2011 to 2019 Statista, https://www.statista.com/statistics/500857/proportion-of-interesting-or-relevant-marketing-emails-in-the-uk/ (last visited March 29, 2024)
Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) from 2011 to 2019 [Graph], UK DMA, February 13, 2020. [Online]. Available: https://www.statista.com/statistics/500857/proportion-of-interesting-or-relevant-marketing-emails-in-the-uk/