January sales shopping intentions in the United Kingdom (UK) 2014-2015

This statistic shows when consumers intend to start their January sale shopping in the United Kingdom, according to surveys conducted in 2014 and 2015. The proportion of respondents intending to start sales shopping on Christmas Day and Boxing Day increased slightly in 2015. In 2015, 16 percent of UK consumers said they intend to start after 9am Boxing Day, up from 14 percent in 2014.

When do you intend to start your January Sale shopping this year?

20142015
Christmas Day8%9%
Boxing Day before 8am8%9%
Boxing Day after 9am14%16%
December 17th - December 31st32%31%
January 1st-7th28%25%
January 8th or later9%9%
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Source

Release date

January 2016

Region

United Kingdom

Survey time period

December 12 to 13, 2015

Number of respondents

1,169 respondents

Age group

18 years and older

Special properties

All those who will be shopping in the January sales

Method of interview

Online survey

Supplementary notes

Date of survey and number of respondents in 2014 were not provided by the source.

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