The graph presents information on the increase in marketing spending on selected media according to marketing professionals in Canada in 2016 and 2017, with a forecast for 2018. When asked which media saw an increase in marketing spending in 2017, 25 percent of responding marketers said they spent more on digital advertising, and 37 percent plan to increase this spend in 2018.
Increased marketing spending on selected according to marketers in Canada 2016-2018
Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Marketing, audiences and communication spend of the BBC 2014/15-2017/18
- Digital marketing spending in the U.S. 2014-2019
- Planned increase in AI-enabled marketing initiatives worldwide 2018
- Global digital marketing spending 2015-2020
- Distribution of marketing spending in Sweden 2019, by channel and revenue
- Unattractive media channels for U.S. marketers 2016
- Effectiveness of media spend in the U.S. 2016, by channel
- Advertising share of marketing spending in the U.S. 2007-2016
- Search engine marketing expenditure in Norway 2011-2016
- Display marketing expenditure in Norway 2011-2016 by device
- Entity responsible for marketing spending in the U.S. 2016
- Event marketing revenues in Sweden 2015-2017
- Marketing channels with increased spending in Canada 2013-2014
- Marketing spend per business in the personal injury claims sector in the UK 2010-2014
- Worldwide Facebook marketing expenditure 2010-2018
- Mexico: largest BLT marketing categories 2016
- U.S. point of sale display marketing budget allocation 2016, by type
- Canadian marketers outsourcing brand content creation 2016-2017
- Percentage of kitchen storage sales in the U.S. 2007/2008, by brand
Further related statistics
strategy. (January 16, 2018). Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018 [Graph]. In Statista. Retrieved December 13, 2019, from https://cdn1.statista.com/statistics/503161/marketing-spending-increase-selected-media-canada-marketers/
strategy. "Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018." Chart. January 16, 2018. Statista. Accessed December 13, 2019. https://cdn1.statista.com/statistics/503161/marketing-spending-increase-selected-media-canada-marketers/
strategy. (2018). Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018. Statista. Statista Inc.. Accessed: December 13, 2019. https://cdn1.statista.com/statistics/503161/marketing-spending-increase-selected-media-canada-marketers/
strategy. "Increase in Marketing Spending on Selected Media According to Marketing Professionals in Canada from 2016 to 2018." Statista, Statista Inc., 16 Jan 2018, https://cdn1.statista.com/statistics/503161/marketing-spending-increase-selected-media-canada-marketers/
strategy, Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018 Statista, https://cdn1.statista.com/statistics/503161/marketing-spending-increase-selected-media-canada-marketers/ (last visited December 13, 2019)