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Annual global marketing costs of Alphabet from 2013 to 2018
(in million U.S. dollars)
Alphabet: global marketing expenditure 2013-2018
This statistic presents Alphabet's annual marketing expenditure from 2013 to 2018. In the last reported year, the online conglomerate's marketing spending amounted to close to 16.33 billion U.S. dollars, up from 12.89 billion U.S. dollars in the previous year. Sales and marketing expenses amounted to 11.9 percent of Alphabet's revenues in 2018.
Annual global marketing costs of Alphabet from 2013 to 2018
(in million U.S. dollars)
Marketing expenses in million U.S. dollars
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Alphabet: global marketing expenditure 2013-2018
This statistic presents Alphabet's annual marketing expenditure from 2013 to 2018. In the last reported year, the online conglomerate's marketing spending amounted to close to 16.33 billion U.S. dollars, up from 12.89 billion U.S. dollars in the previous year. Sales and marketing expenses amounted to 11.9 percent of Alphabet's revenues in 2018.
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