Programmatic digital display ad spend growth in China 2014-2017

The graph shows the year-on-year change in programmatic digital display advertising spending in China in 2014 and 2015 as well as a forecast until 2017. The source projected the spending to grow by 48.4 percent in 2016.

Change in programmatic digital display advertising spending in China from 2014 to 2017

Year-on-year growth rate
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Source

Release date

February 2016

Region

China

Survey time period

2014 and 2015

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes ads on e-commerce websites like Alibaba properties; includes advertising that appears on desktop/laptop computers, mobile phones, rich media, sponsorship, video and other

Supplementary notes

* Forecast.

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