Most popular ways to monetize mobile apps according to global app developers as of November 2015
App developers: leading revenue models 2015
This statistic presents the most popular ways to monetize mobile apps according to global app developers as of November 2015. According to the industry survey, 63 percent of responding app developers used adverting as a monetization model.
Most popular ways to monetize mobile apps according to global app developers as of November 2015
Share of respondents
Advertising63%
In-app purchases (e.g. virtual currency, feature upgrade)33%
Paid app20%
Affiliate or CPI programs12%
Subscriptions9%
E-commerce8%
Selling products that work with the app7%
I don't make/intend to make money10%
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Source

Release date

February 2016

Region

Worldwide

Survey time period

September and November 2015

Number of respondents

global n=1,085

Age group

15 years and older

Special properties

app developers and publishers

Method of interview

Online survey

Supplementary notes

Original question: How will you monetize your mobile apps? Please check all that apply.

App developers: leading revenue models 2015
This statistic presents the most popular ways to monetize mobile apps according to global app developers as of November 2015. According to the industry survey, 63 percent of responding app developers used adverting as a monetization model.
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