Digital Market Outlook: users of online vacation rentals UK 2017, by gender

Share of online vacation rentals users in the United Kingdom (UK) in 2017, by gender

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Release date

January 2018

Region

United Kingdom

Survey time period

2017

Supplementary notes

The vacation rentals segment comprises of private accommodation that was arranged and booked online. This includes private holiday homes and houses e.g. HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb. Users represent the people who booked the accommodation, independent of the number of guests staying at the accommodation on that booking.

Offline bookings made, for example, in a travel agent’s office or by telephone are not included; a prerequisite for this segment is an online checkout process. Furthermore, hotels and professionally-run accommodation such as guest houses are not included.

Further information on methodology can be found here.

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