In the second quarter of 2023, 44.38 million unique individuals saw large format and 52.2 million small format out-of-home (OOH) ads in Great Britain. Digital OOH screens were seen by 45.16 million unique individuals.
Weekly reach of out-of-home (OOH) ad frames in Great Britain in 2nd quarter 2023, by format (in millions)
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Other statistics that may interest you Out-of-home advertising in the United Kingdom (UK)
Overview
4
UK market
7
- Premium Statistic Advertising revenue share in the UK 2022, by medium
- Premium Statistic OOH advertising spending in the UK 2011-2022
- Premium Statistic OOH advertising spending growth in the United Kingdom (UK) 2017-2023
- Premium Statistic Number of OOH ad frames in Great Britain 2020-2023
- Premium Statistic Out-of-home advertising reach in Great Britain 2020-2023
- Premium Statistic Number of OOH impacts in Great Britain 2020-2023
- Premium Statistic Out-of-home advertising average inflation in the United Kingdom (UK) 2014-2022
Market leaders
5
- Premium Statistic Revenue of OOH media companies in the UK 2021
- Premium Statistic Largest out-of-home advertisers in the UK 2023
- Premium Statistic Industries with highest out-of-home ad spending in the UK 2023
- Premium Statistic Advertising revenue of Transport for London (TfL) 2002-2023
- Premium Statistic Advertising revenue of Transport for Greater Manchester (TfGM) 2015-2023
Formats & segments
5
- Premium Statistic Out-of-home advertising spending in the UK 2011-2022, by platform
- Premium Statistic Outdoor advertising revenue in the UK 2005-2022, by environment
- Premium Statistic Number of OOH impacts in Great Britain 2023, by format
- Premium Statistic Number of OOH ad frames in Great Britain 2023, by format
- Premium Statistic Out-of-home advertising reach in Great Britain 2023, by format
Consumer insights
7
- Premium Statistic Non-digital advertising touchpoints in the UK 2023
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Most common modes of transportation for commuting in the UK 2023
- Premium Statistic Duration of daily commute in the UK 2023
- Premium Statistic Retail footfall year-on-year change in the UK December 2023, by location
- Premium Statistic Annual spend on OOH mobile commerce in the UK 2022, by product category
- Premium Statistic Average weekly spend on OOH mobile commerce in the UK 2022, by activity
Marketer insights
3
Further related statistics
15
- Indicators used by media agencies to source ad tech partners in the UK 2015
- Indicators used by media agencies to recommend ad tech platforms in the UK 2015
- Criteria used by media agencies when choosing ad tech partners in the UK 2015
- Impact of digital solutions on media agency business model in the UK 2015
- Impact of advertising technology growth on media agencies in the UK 2015
- Ability of media agencies to make reasonable margins with ad tech in the UK 2015
- Expertise of media agencies concerning advertising technology in the UK 2015
- U.S. opinion on companies selling personal data for online ads 2018, by age group
- U.S. retail marketing budget share spent on selected publishing platforms 2018
- U.S. internet users sharing user data for targeted ads 2018, by age group
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Digital advertising measurement priorities in Europe 2017-2018
- U.S. internet users not sharing user data for targeted ads 2018, by age group
- Income of leading digital design and build ad agencies in the United Kingdom 2014
- Market size of the digital classifieds in India 2011-2015
Further Content: You might find this interesting as well
Statistics
- Indicators used by media agencies to source ad tech partners in the UK 2015
- Indicators used by media agencies to recommend ad tech platforms in the UK 2015
- Criteria used by media agencies when choosing ad tech partners in the UK 2015
- Impact of digital solutions on media agency business model in the UK 2015
- Impact of advertising technology growth on media agencies in the UK 2015
- Ability of media agencies to make reasonable margins with ad tech in the UK 2015
- Expertise of media agencies concerning advertising technology in the UK 2015
- U.S. opinion on companies selling personal data for online ads 2018, by age group
- U.S. retail marketing budget share spent on selected publishing platforms 2018
- U.S. internet users sharing user data for targeted ads 2018, by age group
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Digital advertising measurement priorities in Europe 2017-2018
- U.S. internet users not sharing user data for targeted ads 2018, by age group
- Income of leading digital design and build ad agencies in the United Kingdom 2014
- Market size of the digital classifieds in India 2011-2015
Route Research. (March 11, 2024). Weekly reach of out-of-home (OOH) ad frames in Great Britain in 2nd quarter 2023, by format (in millions) [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/521453/ooh-reach-format-great-britain/
Route Research. "Weekly reach of out-of-home (OOH) ad frames in Great Britain in 2nd quarter 2023, by format (in millions)." Chart. March 11, 2024. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/521453/ooh-reach-format-great-britain/
Route Research. (2024). Weekly reach of out-of-home (OOH) ad frames in Great Britain in 2nd quarter 2023, by format (in millions). Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/521453/ooh-reach-format-great-britain/
Route Research. "Weekly Reach of Out-of-home (Ooh) Ad Frames in Great Britain in 2nd Quarter 2023, by Format (in Millions)." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/521453/ooh-reach-format-great-britain/
Route Research, Weekly reach of out-of-home (OOH) ad frames in Great Britain in 2nd quarter 2023, by format (in millions) Statista, https://www.statista.com/statistics/521453/ooh-reach-format-great-britain/ (last visited March 29, 2024)
Weekly reach of out-of-home (OOH) ad frames in Great Britain in 2nd quarter 2023, by format (in millions) [Graph], Route Research, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/521453/ooh-reach-format-great-britain/