Targeting criteria of mobile advertising rated by mobile users in the UK 2013

This survey statistic shows the most acceptable targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013. Targeting by interests was an acceptable criterion for 54 percent of the respondents. In contrast, targeting via keywords used in emails, texts or phone calls was acceptable for only one to three percent of the respondents.

Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability

Share of respondents
By interests54%
By current location41%
By online purchase history35%
Types of sites visited on PC or tablet23%
Types of sites visited on mobile phone20%
By your name9%
By route to work7%
By previous offline purchase history6%
By keywords used in your emails3%
By keywords used in your texts1%
By keywords used in your phone calls1%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

May 2013

Region

United Kingdom

Survey time period

October 2013 to November 2013

Age group

18 years and older

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Mobile devices in the UK"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.