Share of Canadians who trust selected ad formats 2018

The statistic shows the percentage of consumers in Canada who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018. It was found that 67 percent of responding Canadians trusted advertising in magazines, while 74 percent said the same about ads in newspapers.

Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018

Share of respondents
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Sources

Release date

May 2018

Region

Canada

Survey time period

2018

Number of respondents

1,581 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source did not provide an exact date of survey.
Question: "How comfortable are you with the levels of truth and accuracy in the advertising you see, hear or read for each of the following?" [very and somewhat comfortable]

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