In 2022, search was the fastest-growing digital advertising format in Europe, with a growth rate of 10.7 percent. Display (excluding social) ranked second with an annual growth rate of 10 percent.
Change in digital advertising spending in Europe in 2022, by format
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IAB Europe. (May 31, 2023). Change in digital advertising spending in Europe in 2022, by format [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/
IAB Europe. "Change in digital advertising spending in Europe in 2022, by format." Chart. May 31, 2023. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/
IAB Europe. (2023). Change in digital advertising spending in Europe in 2022, by format. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/
IAB Europe. "Change in Digital Advertising Spending in Europe in 2022, by Format." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/
IAB Europe, Change in digital advertising spending in Europe in 2022, by format Statista, https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/ (last visited March 28, 2024)
Change in digital advertising spending in Europe in 2022, by format [Graph], IAB Europe, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/