Grocery market share in Spain 2023

Mercadona held the largest share of the grocery retail market in Spain for the 12 weeks to October 8th, 2023 with 27.2 percent, followed by Carrefour with 9.7 percent. Mercadona has the largest share of the market, Carrefour’s net sales per store in Spain is the second highest in this sector. On the back of the economic recession, the value and importance of discounters for Spanish consumers have grown as these have had a smaller disposable income and reined in their spending.

Mercadona: the indisputable leader in the supermarket scene

The number of stores of the Spanish supermarket chain Mercadona saw a significant increase over the last few years. Mercadona’s sales value has been increasing in the past years, each year generating more money than the previous one.

Shopping in Spain: trends and expenditure

Spaniards appear to do most of their home shopping at supermarkets , with nearly half of the home food purchased through this distribution channel. Discount stores took up 15 percent of the market, making this channel the second most used venue to shop at in the country. In terms of home shopping expenditure in Spain, the average person spend approximately 1.5 thousand euros yearly, peaking in 2020 at over 1.6 thousand euros and featuring its lowest point in 2007 with an average expenditure of 1.4 thousand euros.