Instagram usage in UK 2021, by age and gender
Instagram in the United Kingdom
In May 2022, Instagram counted over 34.6 million users in the United Kingdom. This represents an increase of four percent from the corresponding month in 2021, when Instagram users in the country were approximately 33.4. The number of users engaging with the popular photo and video app in the UK is expected to increase by 21 percent between 2022 and 2025, reaching 37.44 million by 2025.Audiences of millions
The leading British influencers have fan bases with millions of followers, a dream scenario for advertisers looking to direct brand messages quickly to massive audiences for less than advertising in traditional media. Singer Dua Lipa is the most followed UK account from the UK with over 58 million followers, while David Beckham was the United Kingdom’s most popular celebrity influencer with a following of 60 million (as of December 2019.)