U.S. online retailer desktop holiday shopper conversion rate 2010-2014

This statistic gives information on the holiday e-commerce conversion rate of selected online retailers in the United States from 2010 to 2014. In December 2014, 89 percent of U.S. desktop visits to Amazon.com were converted into purchases. That year, Target.com had a conversion rate of 58 percent.

Holiday e-commerce desktop conversion rate of selected online retailers in the United States from 2010 to 2014

Target.comKohls.comWalmart.comAmazon.com
201458%63%66%89%
201348%58%60%85%
201236%54%56%82%
201136%49%56%86%
201031%46%46%80%
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Sources

Release date

July 2015

Region

United States

Survey time period

Decembers 2010 to 2014

Special properties

desktop only

Supplementary notes

Shoppers who purchased on website as % of total website visitors

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Statistics on "Holiday season e-commerce in the United States"

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