Frequency of going to the movies in the U.S. 2019, by family income

According to data from a survey completed in June 2019, income directly affected how frequently people in the U.S. go to see movies in theaters. Just 12 percent of those earning under 50 thousand U.S. dollars visited cinemas to see a film one or more times per month, compared to 21 percent of respondents earning 100K or more.

Frequency of going to movie theaters to see a movie among adults in the United States as of June 2019, by family income

Under $50K$50-100K$100K or more
Frequently (one or more times per month) 12%16%21%
Occasionally (less than once a month) 36%46%47%
Infrequently (once a year or less)52%38%32%
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Release date

August 2019


United States

Survey time period

June 20 to 23, 2019

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

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