United Kingdom: importance of choice of quality product 2015, by category

The statistic shows the share of shoppers who want more choice of higher quality products in the United Kingdom in 2015, split by product category. The grocery shoppers showed a higher desire of quality choices for chilled food (48 percent of respondents), followed by frozen food (39 percent of participants).

Share of shoppers who want more choice of higher quality products in the United Kingdom in 2015, by category

Share of respondents
Fresh37%
Chilled48%
Dry grocery35%
Frozen39%
Drinks31%
Non-food grocery58%
Baby30%
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Source

Release date

January 2016

Region

United Kingdom

Survey time period

October 2015

Number of respondents

1,124 respondents

Special properties

Grocery shoppers

Method of interview

Online survey

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Statistics on "Supermarkets in the UK"

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