Daily TV reach in Sweden 2009-2022

Published by
Julia Stoll,
Jun 14, 2023
In 2022, 89 percent of the Swedish population watched television, including both streaming and traditional TV, on a daily basis. Compared to the previous year, the figure remained the same. Overall, the usage of television has increased in the past years.

Share of individuals who have watched television daily in Sweden from 2009 to 2022

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Release date

May 2023

Region

Sweden

Survey time period

2009 to 2022

Number of respondents

6,660 respondents*

Age group

9-85 years**

Method of interview

Telephone interviews and online survey

Supplementary notes

* Refers to 2022. The number of respondents may differ for previous years.
** Refers to 2020/2021 onwards. The age group was 9-79 years in the previous years.

Figures for years 2009 to 2021 were previously published by the source.

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Overview

8

Public service television

4

Advertising & commercial TV

4

Companies

6

Consumer behavior

7

Online TV

6

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Television in SwedenTelevision industry in EuropeTelevision industry in the United Kingdom (UK)Public service television in SwedenDigitalization in the media industry in Sweden
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