Canada: consumer opinion on sexual content in ads 2016

The graph shows the percentage of consumers who find certain elements of advertising acceptable in Canada as of March 2016, broken down by gender. It was found that 11 percent of male respondents and two percent of female respondents find sexist depictions of women in an advertisement completely acceptable.

Percentage of consumers who find certain elements of advertising acceptable in Canada as of March 2016, by gender

MaleFemale
Sexist depictions of men13%3%
Sexist depictions of women11%2%
Sexual themes, images or sexual innuendo30%10%
Partial female nudity40%14%
Partial male nudity35%19%
Images of female bodies that are unrealistic for normal women18%4%
Images of male bodies that are unrealistic for normal men12%20%
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Sources

Release date

May 2016

Region

Canada

Survey time period

March 2016

Number of respondents

1,564 respondents

Age group

18 years and older

Special properties

Among respondents who have not recently seen ads perceived as unacceptable

Method of interview

Online survey

Supplementary notes

Question: "How acceptable would you personally find each of the following in an advertisement?"

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Statistics on "Advertising consumption and perception"

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