Social media in enterprises Sweden 2016, by industry and type of social media

This statistic displays the use of social media in enterprises in Sweden in 2016, by industry and type of social media. Social networks was the most popular type of social media in businesses and it was used by 74 percent of hotel and restaurant businesses.

Use of social media in enterprises in Sweden in 2016, by industry and type of social media

Hotels and restaurantsInformation and communication companiesTrade: repair establishments for motor vehiclesOther service companiesEnergy and waste disposalReal estate companiesManufacturing industryTransportation and storage companiesConstruction industry
Social networks74%87%72%58%59%49%44%30%36%
Multimedia content sharing websites16%39%25%18%21%23%19%5%4%
Blogs or microblogs16%49%13%24%19%18%9%4%2%
Wiki based knowledge tools1%32%6%10%9%4%4%3%0%
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Source

Release date

November 2016

Region

Sweden

Survey time period

2016

Number of respondents

4,618 companies

Special properties

Enterprises with 10 or more employees

Method of interview

Questionnaire

Supplementary notes

Examples of social media:
Social networks e.g. Facebook, LinkedIn, or Yammer;
Microblogs e.g. Twitter;
Multimedia content sharing websites e.g. YouTube, Pinterest or Picasa.

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