Canada: unfair depictions of women in advertising 2016

The graph shows leading examples of unfair depictions of women in advertising according to consumers in Canada as of March 2016. It was found that 28 percent of respondents cited ads that portrayed men with unrealistic body images as unfairly depicting the gender.

Leading examples of unfair depictions of women in advertising according to consumers in Canada as of March 2016

Share of respondents
Unrealistic body image/must look perfect39%
Oversexualized/objectified28%
Depicted in traditional roles only (cleaning, cooking, etc)16%
Depicted as stupid/incompetent/lesser than men14%
General sexist/stereotyped roles/does not represent women8%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

May 2016

Region

Canada

Survey time period

March 2016

Number of respondents

1,564 respondents

Age group

18 years and older

Special properties

Among respondents who have not recently seen ads perceived as unacceptable

Method of interview

Online survey

Supplementary notes

Original question: "Please tell us in what ways (or examples of how) women are being unfairly treated in advertising."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Advertising in Canada"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.