Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Number of U.S. Amazon Prime subscribers 2013-2019

Number of Amazon Prime members in the United States as of June 2019 (in millions)

by J. Clement, last edited Sep 3, 2019
Number of U.S. Amazon Prime subscribers 2013-2019 Amazon Prime is constantly growing in the United States: as of June 2019, there were an estimated 105 million U.S. Amazon Prime subscribers, up from 95 million in June 2018. On average, Amazon Prime members spent 1,400 U.S. dollars on the e-retail platform per year. December 2018 data also states that non-Prime members only spent 600 U.S. dollars annually.
Amazon Prime

Amazon Prime is a paid subscription service offered by online retail platform Amazon. The subscription includes services such as music and video streaming, free two-day (or faster) shipping, as well as many other benefits. The program was launched in 2005 and is available internationally. In 2018, Amazon generated 14.2 billion U.S. dollars in revenues through its subscription services segment. Subscription services do not only include Amazon Prime revenues, but also audiobook, e-book, digital video, digital music and other non-AWS subscription services.

Prime shoppers

The most popular product categories purchased by Amazon Prime shoppers in the United States were electronics, apparel, and home and kitchen goods. Amazon Prime shoppers are more engaged that non-members: during a February 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week, with seven percent saying that they did so on an (almost) daily basis.
Show more

Number of Amazon Prime members in the United States as of June 2019 (in millions)

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
Amazon Prime Video
Amazon Prime Video

All Information
in one Presentation

Amazon Prime Video

Everything On "Amazon Prime Video" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Amazon"
  • Company overview
  • Benchmark
  • Marketplace vs. direct sales
  • User demographics
The most important statistics
  • User behavior
  • Digital media
  • Smart devices
  • Amazon Web Services
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.