Examples of sexist advertisements according to Canadians 2016, by gender

The graph shows the leading examples of sexist ads according to consumers in Canada as of March 2016, by gender. It was found that 49 percent of female respondents cited ads in which a woman walks a step or more behind a man as very or somewhat sexist; the same was true for 32 percent of men.

Leading examples of sexist ads according to consumers in Canada as of March 2016, by gender

MaleFemale
A scantily clad woman in an ad for a product for men64%82%
A scantily clad man in an ad for a product for women54%69%
A scantily clad woman in an ad for a product for women40%56%
A woman walking a step or more behind a man in a commercial32%49%
A bunch of businessmen with no women present28%43%
Two very attractive women with one man29%39%
A woman cooking dinner with a man sitting at the dining room table nearby23%37%
Two very attractive men with one woman23%31%
A woman doing laundry17%28%
A bunch of businesswomen with no men present18%22%
A car commercial with a man driving and a woman in the passenger seat11%17%
A man standing leading a business meeting with a woman seated at the table8%16%
A man doing yard work8%15%
A man cooking dinner with a woman sitting at the dining room table nearby5%8%
A woman standing leading a business meeting with a man seated at the table 5%4%
A woman doing yard work4%3%
A man doing laundry3%3%
A car commercial with the woman driving and the man in the passenger seat5%3%
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Sources

Release date

May 2016

Region

Canada

Survey time period

March 2016

Number of respondents

1,564 respondents

Age group

18 years and older

Special properties

Among respondents who have not recently seen ads perceived as unacceptable;

Method of interview

Online survey

Supplementary notes

Question: "And for each of the following, please tell me if you find the ad very sexist, somewhat sexist, slightly sexist or not at all sexist. % very or somewhat sexist"

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Statistics on "Advertising in Canada"

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