Preferred online advertising formats 2016, by age

This statistic presents information on the percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group. According to the findings, 66 percent of respondents aged between 18 and 34 stated they would prefer ads that are targeted to their interests.

Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group

18 to 34 35 to 54 55+
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Sources

Release date

May 2016

Region

Canada

Survey time period

March 2016

Number of respondents

1,917 respondents

Age group

18 years and older

Special properties

% Happy (top 2 box on a 5 point scale)

Supplementary notes

Original question: "Thinking generally about ads you see online (on websites or mobile apps etc.), to what extent do you think that you would be happy to see each of the following types of ads if it meant you could continue to use the website/mobile app for free?"

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Statistics on "Digital advertising in Canada"

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