Daily active users of Snapchat 2014-2019, by region

Number of daily active Snapchat users from 1st quarter 2014 to 3rd quarter 2019, by region (in millions)

by J. Clement, last edited Oct 23, 2019
Daily active users of Snapchat 2014-2019, by region As of the third quarter of 2019, Snapchat had 84 million daily active users in North America and 65 million DAU in Europe. During the latest reported period, the photo and video sharing app claimed 210 million daily active users worldwide.
Snapchat usage

Snapchat is one of the most popular social networks worldwide. In 2018, there were almost 80 million monthly Snapchat users in the United States. Despite its popularity, Snapchat’s U.S. audience is projected decline to 78.1 million users in 2023 with annual user growth flatlining around 0.5 percent per year.

Snapchat company

While Snapchat’s annual company revenue grew to 1.18 billion U.S. dollars in 2018, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to 1.25 billion U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology and large-scale infrastructure. In 2018, the company’s R&D expenditure amounted to 772.2 million U.S. dollars.
Show more

Number of daily active Snapchat users from 1st quarter 2014 to 3rd quarter 2019, by region (in millions)

You need to log in to download this statistic
Register for free
Already a member?
Log in
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
Mobile messenger apps
Mobile messenger apps

All Information
in one Presentation

Mobile messenger apps

Everything On "Mobile messenger apps" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Snapchat"
  • Snap. Inc.
  • Usage
  • Benchmark
  • Demographics
  • Activities
  • Advertising and marketing
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: You might find this interesting as well
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.