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Daily active users of Snapchat 2014-2019, by region
Daily active users of Snapchat 2014-2019, by region
Number of daily active Snapchat users from 1st quarter 2014 to 3rd quarter 2019, by region (in millions)
by J. Clement,
last edited
Oct 23, 2019
As of the third quarter of 2019, Snapchat had 84 million daily active users in North America and 65 million DAU in Europe. During the latest reported period, the photo and video sharing app claimed 210 million daily active users worldwide.
Snapchat usage Snapchat is one of the most popular social networks worldwide. In 2018, there were almost 80 million monthly Snapchat users in the United States. Despite its popularity, Snapchat’s U.S. audience is projected decline to 78.1 million users in 2023 with annual user growth flatlining around 0.5 percent per year.
Snapchat company While Snapchat’s annual company revenue grew to 1.18 billion U.S. dollars in 2018, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to 1.25 billion U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology and large-scale infrastructure. In 2018, the company’s R&D expenditure amounted to 772.2 million U.S. dollars.
Number of daily active Snapchat users from 1st quarter 2014 to 3rd quarter 2019, by region (in millions)
Loading statistic...
| North America | Europe | Rest of World | |
|---|---|---|---|
| Q3 '19 | 84 | 65 | 61 |
| Q2 '19 | 83 | 64 | 56 |
| Q1 '19 | 80 | 61 | 49 |
| Q4 '18 | 79 | 60 | 47 |
| Q3 '18 | 79 | 59 | 47 |
| Q2 '18 | 80 | 61 | 47 |
| Q1 '18 | 81 | 62 | 48 |
| Q4 '17 | 80 | 60 | 47 |
| Q3 '17 | 77 | 57 | 44 |
| Q2 '17 | 75 | 57 | 42 |
| Q1 '17 | 71 | 55 | 40 |
| Q4 '16 | 68 | 52 | 39 |
| Q3 '16 | 65 | 49 | 39 |
| Q2 '16 | 61 | 46 | 36 |
| Q1 '16 | 54 | 39 | 29 |
| Q4 '15 | 48 | 34 | 24 |
| Q3 '15 | 44 | 30 | 20 |
| Q2 '15 | 40 | 29 | 18 |
| Q1 '15 | 38 | 27 | 16 |
| Q4 '14 | 35 | 23 | 13 |
| Q3 '14 | 32 | 20 | 11 |
| Q2 '14 | 30 | 18 | 9 |
| Q1 '14 | 26 | 14 | 6 |
| North America | Europe | Rest of World | |
|---|---|---|---|
| Q3 '19 | 84 | 65 | 61 |
| Q2 '19 | 83 | 64 | 56 |
| Q1 '19 | 80 | 61 | 49 |
| Q4 '18 | 79 | 60 | 47 |
| Q3 '18 | 79 | 59 | 47 |
| Q2 '18 | 80 | 61 | 47 |
| Q1 '18 | 81 | 62 | 48 |
| Q4 '17 | 80 | 60 | 47 |
| Q3 '17 | 77 | 57 | 44 |
| Q2 '17 | 75 | 57 | 42 |
| Q1 '17 | 71 | 55 | 40 |
| Q4 '16 | 68 | 52 | 39 |
| Q3 '16 | 65 | 49 | 39 |
| Q2 '16 | 61 | 46 | 36 |
| Q1 '16 | 54 | 39 | 29 |
| Q4 '15 | 48 | 34 | 24 |
| Q3 '15 | 44 | 30 | 20 |
| Q2 '15 | 40 | 29 | 18 |
| Q1 '15 | 38 | 27 | 16 |
| Q4 '14 | 35 | 23 | 13 |
| Q3 '14 | 32 | 20 | 11 |
| Q2 '14 | 30 | 18 | 9 |
| Q1 '14 | 26 | 14 | 6 |
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by J. Clement,
last edited
Oct 23, 2019
As of the third quarter of 2019, Snapchat had 84 million daily active users in North America and 65 million DAU in Europe. During the latest reported period, the photo and video sharing app claimed 210 million daily active users worldwide.
Snapchat usage Snapchat is one of the most popular social networks worldwide. In 2018, there were almost 80 million monthly Snapchat users in the United States. Despite its popularity, Snapchat’s U.S. audience is projected decline to 78.1 million users in 2023 with annual user growth flatlining around 0.5 percent per year.
Snapchat company While Snapchat’s annual company revenue grew to 1.18 billion U.S. dollars in 2018, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to 1.25 billion U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology and large-scale infrastructure. In 2018, the company’s R&D expenditure amounted to 772.2 million U.S. dollars.
- Show sources information
- Show publisher information
- Release date
- October 2019
- Region
- Worldwide
- Survey time period
- Q1 2014 to Q3 2019
- Special properties
- quarterly average
- Supplementary notes
-
North America includes Mexico, the Caribbean, and Central America.
Europe includes Russia and Turkey.
Source
- Show sources information
- Show publisher information
- Release date
- October 2019
More information
- Region
- Worldwide
- Survey time period
- Q1 2014 to Q3 2019
- Special properties
- quarterly average
- Supplementary notes
-
North America includes Mexico, the Caribbean, and Central America.
Europe includes Russia and Turkey.
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Statistics on "Snapchat"
- Snap. Inc.
The most important statistics
- Global annual revenue of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide annual revenue 2015-2018
- Global annual revenue of Snap from 2016 to 2018, by region (in million U.S. dollars)Snap worldwide annual revenue 2016-2018, by region
- Global annual adjusted EBITDA of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide EBITDA 2015-2018
- Global annual net loss of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide net income 2015-2018
- Global revenue of Snap from 1st quarter 2015 to 3rd quarter 2019 (in million U.S. dollars)Snap worldwide quarterly revenue 2015-2019
- Global net loss of Snap from 1st quarter 2015 to 3rd quarter 2019 (in million U.S. dollars)Snap worldwide net income/loss 2015-2019, by quarter
- Annual sales and marketing expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap sales and marketing spending 2015-2018
- Annual research and development expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap research and development spending 2015-2018
- Usage
The most important statistics
- Number of Snapchat users worldwide from 2018 to 2023 (in millions)Snapchat: number of global users 2018-2023
- Number of daily active Snapchat users from 1st quarter 2014 to 3rd quarter 2019 (in millions)Daily active users of Snapchat 2014-2019
- Number of daily active Snapchat users from 1st quarter 2014 to 3rd quarter 2019, by region (in millions)Daily active users of Snapchat 2014-2019, by region
- Snap's average quarterly revenue per user from 1st quarter 2016 to 3rd quarter 2019 (in U.S. dollars)Snap quarterly ARPU 2016-2019
- Snap's average quarterly revenue per user from 1st quarter 2016 to 3rd quarter 2019, by region (in U.S. dollars)Snap quarterly ARPU 2016-2019, by region
- Months it took selected social apps and networks to reach 100 million monthly active users as of May 2015Time for social networks to reach 100 million MAU 2015
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2018Snapchat user data requests by U.S. federal authorities 2014-2018
- Benchmark
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- Market reach of the most popular iOS apps worldwide as of September 2019Leading iOS app reach worldwide 2019
- Reach of leading social networking sites used by teenage and young adult online users in the United States as of 3rd quarter 2019Reach of social media used by U.S. teens and young adults 2019
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019Favorite social networks of U.S. teens 2012-2019
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- Most popular social networks in the United States in October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
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- Distribution of Snapchat users worldwide as of October 2019, by age and genderSnapchat: distribution of global audiences 2019, by age and gender
- Number of Snapchat users in the United States from 2017 to 2023 (in millions)U.S. number of Snapchat users 2017-2023
- Snapchat user penetration in the United States from 2017 to 2023U.S. Snapchat user penetration 2017-2023
- Snapchat usage penetration in the United States from 2014 to 2020, by age groupU.S. Snapchat user reach 2014-2020, by age group
- Distribution of Snapchat users in the United States as of July 2019, by age group and genderSnapchat user ratio in the U.S. 2019, by age group & gender
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Statistics
- Snapchat user ratio in the U.S. 2019, by age group
- Snap worldwide annual revenue forecast 2015-2027
- Snap worldwide annual expenditure forecast 2015-2027
- Europe: number of monthly active Snapchat users 2016-2017
- Venezuela: Snapchat user share 2017-2018
- Brazil: Snapchat user share 2017-2018
- Dominican Republic: Snapchat user share 2017-2018
- Uruguay: Snapchat user share 2017-2018
- Mexico: Snapchat user share 2017-2018
- U.S. Snapchat ad revenues 2015-2018, by segment
- Panama: Snapchat user share 2017-2018
- Argentina: Snapchat user share 2017-2018
- Share of U.S. cell phone users who use Snapchat in 2013, by income
- Women who share and post professionally-taken photos in the U.S. in 2014
- Vine accounts with the most followers worldwide 2017
- Moments when French stated sharing photos or videos during their holiday 2017
- Interest in using an online dating site or app in the UK June 2017
- Prices of selected rare earth oxides 2008-2013
Statistics on "Snapchat - Snap. Inc."
- Snap worldwide annual revenue 2015-2018
- Snap worldwide annual revenue 2016-2018, by region
- Snap worldwide EBITDA 2015-2018
- Snap worldwide net income 2015-2018
- Snap worldwide quarterly revenue 2015-2019
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- Snap sales and marketing spending 2015-2018
- Snap research and development spending 2015-2018
- Most highly compensated executive officers of Snap 2015-2018
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Statistics on "Snapchat - Usage"
- Snapchat: number of global users 2018-2023
- Daily active users of Snapchat 2014-2019
- Daily active users of Snapchat 2014-2019, by region
- Snap quarterly ARPU 2016-2019
- Snap quarterly ARPU 2016-2019, by region
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- Snapchat user data requests by U.S. federal authorities 2014-2018
Statistics on "Snapchat - Benchmark"
- Media usage in an online minute 2019
- Most popular social media apps in the U.S. 2019, by audience
- Leading iOS app reach in the United States 2019
- Leading iOS app reach worldwide 2019
- Reach of social media used by U.S. teens and young adults 2019
- Favorite social networks of U.S. teens 2012-2019
- Leading mobile messengers in the U.S. 2019, by session duration
- Most popular mobile-only social networks in the U.S. 2018
- Leading social networks in the U.S. 2018, by MAU
Statistics on "Snapchat - Demographics"
- Countries with the most Snapchat users 2019
- Snapchat: distribution of global audiences 2019, by gender
- Snapchat: distribution of global audiences 2019, by age and gender
- U.S. number of Snapchat users 2017-2023
- U.S. Snapchat user penetration 2017-2023
- U.S. Snapchat user reach 2014-2020, by age group
- Snapchat user ratio in the U.S. 2019, by age group & gender
- Snapchat usage penetration in the United States 2019, by age group
- Snapchat usage penetration in the United States 2019, by gender
- Snapchat usage reach in the United States 2018, by urbanity
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Statistics on "Snapchat - Activities"
- U.S. social media activities 2019, by platform
- Snapchat usage frequency in the United States 2018, by gender
- U.S. mobile social media video platforms of young adults 2016
- Most popular live streaming video platforms in the U.S. 2016, by reach
- U.S. user preference of Instagram and Snapchat Stories 2016, by age group
- U.S. social media live streaming video usage 2016, by age group
Statistics on "Snapchat - Advertising and marketing"
- Snapchat: global advertising revenue 2016-2021
- Global Snapchat advertising revenues 2016-2020, by region
- Snap worldwide annual revenue 2015-2018
- Snap advertising spending 2015-2018
- Digital ad revenue share in the U.S. 2016-2020, by company
- U.S. Snapchat ad interaction rate 2017, by format
- Usage of social media platforms for B2C content marketing in North America 2017
- Top platforms to engage with brand content among U.S. women 2016
- Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016
- Snapchat ad skipping in the U.S. 2017
Further related statistics
- Snapchat user ratio in the U.S. 2019, by age group
- Snap worldwide annual revenue forecast 2015-2027
- Snap worldwide annual expenditure forecast 2015-2027
- Europe: number of monthly active Snapchat users 2016-2017
- Venezuela: Snapchat user share 2017-2018
- Brazil: Snapchat user share 2017-2018
- Dominican Republic: Snapchat user share 2017-2018
- Uruguay: Snapchat user share 2017-2018
- Mexico: Snapchat user share 2017-2018
- U.S. Snapchat ad revenues 2015-2018, by segment
- Panama: Snapchat user share 2017-2018
- Argentina: Snapchat user share 2017-2018
- Share of U.S. cell phone users who use Snapchat in 2013, by income
- Women who share and post professionally-taken photos in the U.S. in 2014
- Vine accounts with the most followers worldwide 2017
- Moments when French stated sharing photos or videos during their holiday 2017
- Interest in using an online dating site or app in the UK June 2017
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