Social media penetration Japan 2019-2028

Published by Statista Research Department, Sep 12, 2023
Close to 85 percent of people in Japan used social media in 2023. The share was projected to increase to approximately 93 percent by 2028. A comparison of social media services shows that the messaging app LINE has by far the highest penetration rate among social media in Japan.

Share of people who use social media in Japan from 2019 to 2023 with a forecast until 2028

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Release date

June 2023

Region

Japan

Survey time period

2019 to 2023

Special properties

estimated share of the total population in the selected region that uses social media sites and applications regularly (at least once a month)

Supplementary notes

*Forecast.

The data is based on surveys as well as user penetration estimates of the major social platforms. Information was gathered via national and international statistical offices, company filings, traffic and press analysis.

Values have been rounded.

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Overview

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Penetration rates of major services

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Penetration rates of major services by gender

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Penetration rates of major services by age group

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Social media apps

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