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Quarterly number of online shopping purchases in the Netherlands 2015-2019

Quarterly number of online purchases in the Netherlands from 1st quarter 2015 to 2nd quarter 2019 (in million units)

by Raynor de Best, last edited Nov 19, 2019
Quarterly number of online shopping purchases in the Netherlands 2015-2019 Dutch consumers made roughly 63 million purchases online during the second quarter of 2019, a number which was four percent higher than in Q2 2018. The total market size of e-commerce in the Netherlands was roughly 23.7 billion euros in the Netherlands.
The fourth quarter in particular sees an increase of e-commerce spending due to the holiday season. The Netherlands celebrates Saint Nicholas (or "Sinterklaas") on December 5, by way of giving presents to (especially) children. As of 2018, the revenue of online retail during the Sinterklaas period in the Netherlands, amounted to roughly 311 million euros, which is higher than the average online shopping weekly revenue outside of the 'Sint' season. Consumers saw access to other consumers reviews and home delivery as reasons to use online purchase channels for their Saint Nicholas or Christmas gifts.
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Quarterly number of online purchases in the Netherlands from 1st quarter 2015 to 2nd quarter 2019 (in million units)

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