Netherlands: reasons to not shop online 2015

This statistic shows the responses to the survey question: "What reasons do you have to not shop online?" As of 2015, a little more than 30 percent of individuals who do not shop online in the Netherlands said they do not shop online because they were worried about safety or privacy.

What reasons do you have to not shop online?*

Characteristic	Share of individuals who do not shop online
Would rather visit a store, for example to see the product in real life	79%
Another reason	52%
Worries about safety or privacy, e.g. because you do not like to give creditcard or personal information online	31%
Did not know how to or you have too little experience with it	25%
Lack of trust if the good would be delivered or returned, or if complaints would be handled correctly	23%
Not owning a payment card with which you could pay online	15%
It was a problem to receive the goods at home	7%
The company did not deliver goods or services in the Netherlands	3%

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Release date

December 2015

More information

Region

Netherlands

Survey time period

2015

Number of respondents

4,500 respondents

Age group

12 years and older

Special properties

individuals who have not made a purchased a good or service via internet in the last 12 months

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* Source notes the respondents were "asked why they have not ordered or purchased any goods or services via internet in the 12 months prior to the survey."

The source adds respondents could "list more problems or reasons, therefore these do not add up to the total problems or reasons."

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