Number of online stores in the Netherlands 2014-2023, by branch
market shares of e-commerce categories. In 2022, fashion accounted for 31 percent of the entire e-commerce market, followed by consumer electronics and media products.
In 2023, there were more than 19,000 online shops and mail order companies in clothing in the Netherlands. This number steadily increased over the years, making online fashion the biggest branch of web shops in the country. This number steadily increased over the years, making online fashion the biggest branch of e-commerce in the country. The figure aligns with the