Goods and services purchased online in Denmark, by category 2016-2018

This statistic shows the products purchased online by Danish consumers in from 2016 to 2018, by product category. The category which came first on the list for 2018 was clothes, shoes and jewelery, according to 21 percent of respondents. The category which came last for 2018 was car,boat or bike equipment, according to two percent of respondents.

Share of goods and services purchased online in Denmark from 2016 to 2018, by category

201620172018
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Sources

Release date

February 2019

Region

Denmark

Survey time period

2016 to 2018

Number of respondents

14,544*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Original survey question: "Hvilken vare eller tjeneste købte du senest på nettet? / Which products or services have you purchased online recently?"

* The survey is conducted on a monthly basis throughout the whole year with approximately 1,200 interviews each month

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