Leading vacation destinations for German tourists 2021-2023

The most popular vacation destinations for Germans in 2023 were the Baltic Sea, followed by Italy and the North Sea. Figures reflect travel interest in various regions and countries, despite ongoing inflation.

Vacation time

Taking time for a vacation is considered important in Germany and surveys confirm that over a third of the population was very interested in doing so, as well as traveling in general. Online bookings have greatly increased the independence of German tourists, even if budgets had to be adjusted due rising prices. In terms of travel accommodation, those vacationing in Germany mainly stayed in a hotel, which included inns, motels or lodges. Vacation apartments or houses were also among the more common options.

Staycation situation

More than half of the German population wanted to go on a beach vacation or definitely spend their holidays in the sun somewhere. This is also possible in Germany itself along the Baltic or North Sea coasts, though the weather might need to be monitored more closely.
The data in this statistic is from the Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German), which determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.