Consumption volume of jam, marmalade, fruit purees and jellies in Sweden 2010-2021
Swedes use jam, marmalade and other fruit spreads for baking and as topping for bread or dishes like pancakes.
According to the retail sales figures, the fruity spreads are a profitable source of revenue. The sale of jam, marmalade and similar spreads generated a turnover of more than two billion Swedish kronor in 2022.