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Most popular fast food restaurants in Germany from 2015 to 2019
Ranking of the most popular fast food restaurants in Germany 2015-2019
McDonald’s is currently the most popular fast food restaurant in Germany. The first ever in the country opened in Munich in 1971. Germany actually has the most McDonald’s restaurants in Europe as of 2018, followed by France and the UK. Other leading fast food chains for Germans include Burger King from the U.S. and the Bremen company Nordsee.

McDonald’s still among market leaders

Despite McDonald’s popularity in Germany, only a small share of the population ate there several times a week or even once a week. An increasing number of people went to McDonald’s rarely or even never. Still, McDonald’s is among the leading restaurant franchises in Europe by number of units.

Eat in or eat out?

  Changing attitudes in Germany towards the fast food industry and fast food as such, as well as paying attention to a healthy lifestyle are all contributing factors towards visitors deciding whether to eat out. Consumers are active about cultivating consistent attitudes towards food, from eating healthy to using regional products.
Most popular fast food restaurants in Germany from 2015 to 2019
20152016201720182019
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Source

Release date

November 2019

Region

Germany

Survey time period

2015 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes


Sample information:
Base: German-speaking population aged 14 and over.

Total sample information:
2014: 23,093 respondents, projection to 70.53 million people
2015: 23,090 respondents, projection to 69.24 million people
2016: 23,102 respondents, projection to 69.56 million people
2017: 23,106 respondents, projection to 70.09 million people
2018: 23,086 respondents, projection to 70.45 million people

The values shown refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

More information on the methodology can be found here.

This statistic is an analysis result, which was calculated from different characteristics of the survey. The question was not asked directly. In the survey, the participants had to indicate how often they visit the aforementioned fast-food restaurants. This statistic shows the share of respondents for every fast food restaurant who answered with the following response options: "several times a week", "about onces a week", "2 to 3 times a week", "2 to 3 times per month "or" about once per month".

Ranking of the most popular fast food restaurants in Germany 2015-2019
McDonald’s is currently the most popular fast food restaurant in Germany. The first ever in the country opened in Munich in 1971. Germany actually has the most McDonald’s restaurants in Europe as of 2018, followed by France and the UK. Other leading fast food chains for Germans include Burger King from the U.S. and the Bremen company Nordsee.

McDonald’s still among market leaders

Despite McDonald’s popularity in Germany, only a small share of the population ate there several times a week or even once a week. An increasing number of people went to McDonald’s rarely or even never. Still, McDonald’s is among the leading restaurant franchises in Europe by number of units.

Eat in or eat out?

  Changing attitudes in Germany towards the fast food industry and fast food as such, as well as paying attention to a healthy lifestyle are all contributing factors towards visitors deciding whether to eat out. Consumers are active about cultivating consistent attitudes towards food, from eating healthy to using regional products.
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