Netherlands: online shoppers, by employment 2012-2019

This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2019, by employment. As of 2019, roughly 60 percent of individuals in the Netherlands who were not employed bought goods online for private use.

Share of individuals who shop online in the Netherlands from 2012 to 2019, by employment

Characteristic	Working population	Non-working population
2019	91.3%	60%
2018	90.5%	58.8%
2017	89.5%	54.8%
2016	87.1%	52.9%
2015	83.6%	50%
2014	83.8%	49.4%
2013	82.8%	44.9%
2012	78.9%	41.4%

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Release date

October 2019

More information

Region

Netherlands

Survey time period

2012 to 2019

Number of respondents

4,500 respondents

Age group

15 to 74 years old

Special properties

households with at least one person in the agegroup 12-74, living in the Netherlands; not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The survey question regarded: "When did you last buy or order goods or services via the internet for private use."

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

Working population defined by source as: "respondents of 15 years and older with paid employment of at least one hour." Non-working population is defined as: "respondents of 15 years and older without paid employment". Moreover, the source adds 12 to 15 year olds are not included in the questions about employment.

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