Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase
Share of individuals who shop online in the Netherlands 2012-2018, by latest order
This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase. As of 2018, 10.2 percent of individuals in the Netherlands most recently made an online purchase for private use between three and 12 months ago.
Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase
2012201320142015201620172018
Never ordered or bought goods19.4%17.4%16.6%15.4%14.1%13.4%11.4%
More than 12 months ago5.4%5.3%5%4.6%4.9%3.5%3.8%
3 to 12 months ago12.3%12.8%11.5%11.4%11.1%10.8%10.2%
Less than 3 months ago46.4%49.9%53.1%54%57.2%62%63.8%
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Source

Release date

October 2018

Region

Netherlands

Survey time period

2012 to 2018

Number of respondents

4,500 respondents

Age group

12 to 74 years old

Special properties

households with at least one peson in the age group 12-74, living in the Netherlands; not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Survey question according to the source: "If there ever have been bought goods for private use via the internet."

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

Share of individuals who shop online in the Netherlands 2012-2018, by latest order
This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase. As of 2018, 10.2 percent of individuals in the Netherlands most recently made an online purchase for private use between three and 12 months ago.
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Statistics on "E-commerce in the Netherlands"
  • Market overview: a) overall market size
  • Market overview: b) number of web shops
  • Online shopper demographics
The most important statistics
  • Leading e-tailers
  • Selected product groups: a) fashion
  • Selected product groups: b) electronics
  • Selected product groups: c) online grocery shopping
  • Selected product groups: d) food delivery (Takeaway, Deliveroo)
  • Cross-border e-commerce (i.e. Amazon, AliExpress)
  • Online and mobile payment methods
  • Delivery preferences
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  • Holiday shopping (Black Friday, Saint Nicholas, Christmas)
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