Most sold online products or services in the Netherlands 2012-2019

This statistic illustrates the responses to the survey question: "Which goods or services have you ordered online in the previous 12 months?". As of 2019, roughly ten percent of Dutch individuals purchased or ordered medication online. 61 percent of the consumers in the United Kingdom used online shopping for either clothes or sports goods. In the Netherlands, this percentage was 57 percent. B2C e-commerce sales in Western Europe are forecasted to amount to a sum of approximately 448.69 billion U.S. dollars by 2019.

Which goods or services have you ordered online in the previous 12 months?*

Clothes and sports articles31.2%36.7%40.5%42.5%47.9%52%55.5%55%
Travel and accommodation34%38.3%41.4%39.9%44.2%47.6%49.8%51.5%
Tickets for events25.5%31.2%34.6%45.1%38.3%44.9%45.8%47.4%
Houshold goods and appliances15.8%18.2%23.2%23.9%28.6%34.9%38%37.5%
Financial products or services4.3%6.3%5.9%6.2%-33.8%33.3%36%
Food products, cosmetics, cleaning products7.3%9%12%12%7.3%26.1%15.9%31.3%
Books, magazines, newspapers22.9%27.5%28.7%28.2%29.1%29.6%30.5%30.9%
Soft-/hardware and electrical appliances12.8%16.6%18.3%24.8%26.1%28.9%22.3%30.2%
Telecommunication services12%16.3%20.8%20%20.1%23.2%24.5%24.9%
Film, music14.6%17.4%17.8%14.9%14.8%16.4%15.6%17.1%
Digital study or teaching materials4.7%8.4%10.2%9.9%9.8%12.2%15.7%13.7%
Other purchases19%26.4%27.5%29.4%30.9%34.1%34.5%36.1%
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Release date

October 2019



Survey time period

2012 to 2019

Number of respondents

4,500 respondents

Age group

12 to 74 years old

Special properties

not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"

Multiple answers were possible.

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Statistics on "E-commerce in the Netherlands"

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